I don't know how to feel about Architecture in Helsinki's newly-released track "That Beep." (The track is a sneak peek of AIH's upcoming album) Strangely enough, my opinion of it changes with every passing second of play. Although a little pop-y mainstream, it has a danceable techno beat with a hint of disco, quirky lyrics ("Dressed up as bubblegum, I'm stuck to your shoe. Let's run.") and a cheery use of synthesizer. However, moments like the "fade it, fade it" and "bring back the beat" sections seem contrived even as the band makes a brave attempt to keep them tongue-in-cheek.
Check it out and let me know what you think (full song):
That Beep - Architecture in Helsinki
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